Owner-led agency
We design, build, and rank custom websites for established service businesses. One senior team. No junior account managers. No annual contracts.
No pitch deck. No prep needed.
In business
Projects shipped for clients in HVAC, legal, healthcare, restoration, and more
Clients across the world
Trusted by service businesses worldwide
What we do
Houston, TX · Roofing & exterior remodeling
Owner-operated crew competing against national brands. Built a conversion-focused site, fully managed the Google Business Profile, and shipped a local SEO program targeting roof replacement and exterior remodeling across the Houston metro.
Booked jobs / month
8
→ 34
+325%
Organic traffic / month
1.2K
→ 4.8K
+300%
Cost per lead
$89
→ $34
-62%
PHOTO: Invictus Exterior Construction founders, on-site// Recent work
Cedar Rapids, IA
Scope
Website Design
Website revision & Google profile
"A modern site that finally matches the room, plus a Google Business Profile dialed in for local diners."
Jackson, TN
Case intake
#1 in Local Search
Maps, website, and AI search
"Three decades of experience finally wrapped in a site that converts the high-intent searches."
Seattle, WA
Map pack ranking
#2 in Local Search
From not ranked to #2
"Went from not ranked to #2 in the Google 3-pack for milfoil removal across Washington State."
// FIELD NOTES
One genuine observation from real client work, rotated daily. No recycled blog tips, no AI filler. Just what we are actually seeing move the needle right now.
Read more from the blogA Cedar Rapids contractor was set as 'Construction Company.' We switched the primary to 'Roofing Contractor' and kept Construction as secondary. No other change. Calls from the map pack doubled within 3 weeks. Primary category is still the single most undervalued lever in local SEO.
Posted Monday, June 1 by Johnny McCann, Innovative Creative Agency.
In their words
Their work transformed our online presence. Our site communicates the premium, concierge-level care we provide, and we've seen a real increase in consultation bookings from families across South Florida.
Dr. Natasha Mendez
Founder, PediGut Health
We went from no online presence to ranking on Page 1 in our area. The site they built showcases our work, and the SEO has brought in a steady stream of new leads we never had before.
Trinity Concrete Coatings
Concrete Coatings, Oregon, IL
Their SEO got us from barely showing up on Google to the #1 spot on Google Maps. We've had to hire additional staff to keep up with demand.
Climate Pro White Glove Service
HVAC, Middle Tennessee
How we work
We engineer customer-acquisition systems for your specific geographic market. We re-earn your business every month.
15 minutes. We look at your site and your market with you live. No pitch deck. No prep needed.
15 minutes
On a calendar link
A tailored plan for your vertical and your geography. Written in plain English. No 40-page reports nobody reads.
3-5 days
Delivered as a doc
We ship the work every month. One dedicated person you can text, call, or email day or night.
Ongoing
No annual contracts
PHOTO: Johnny McCrary - FounderI started Innovative Creative Agency in 2010. Today, we ship websites and local SEO programs for service businesses worldwide, but they are still owner-led. You'll work with senior personnel, not a junior account manager.
One dedicated person you can text, call, or email day or night. That's the whole pitch.
- Johnny McCrary, founder
Verticals we know cold
HVAC · legal · healthcare · restaurants · restoration · concrete · trucking
We'll look at your site and your market with you live. No pitch deck. No prep needed.
Book a 15-Minute Strategy CallStarting at $750. No Surprises. · No annual contracts · One person you can text