SEO case study
From rank 17 to rank 1 for a bankruptcy law firm
How a new website, dedicated practice-area pages, and Google Business Profile optimization moved Rob Vandiver from rank 17 to rank 1 for core bankruptcy searches.
- Rob Vandiver Attorney at Law
- Bankruptcy law
- Jackson, Tennessee
The client
Rob Vandiver Attorney at Law
Decades of legal experience were not reflected in local search visibility. The website and Google Business Profile needed to work together around high-intent Chapter 7, Chapter 13, and debt-relief searches.
Starting position
What had to change.
Rank 17 for the core bankruptcy search terms tracked in the Jackson market.
The strategy
- Map priority bankruptcy terms to focused practice-area pages
- Rebuild the website around clarity, trust, and consultation paths
- Fully optimize and manage the Google Business Profile
- Track market-wide rankings instead of a single search location
The work
Website, SEO, and local visibility under one plan.
Website work
Dedicated Chapter 7 and Chapter 13 pages, stronger trust context, mobile call paths, and a structure aligned with the questions potential clients ask before contacting an attorney.
SEO work
Keyword mapping, on-page optimization, internal linking, technical cleanup, and content aligned with high-intent bankruptcy searches.
Local and GBP work
Google Business Profile optimization and management connected to the same services, market, and conversion goals as the website.
Verified result
Moved from rank 17 to rank 1 for the core bankruptcy searches tracked in the Jackson, Tennessee market.
Testimonials
Driven by a performance mindset.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.