Roofing and exteriors - Houston, Texas
Invictus Exterior Construction
A conversion-focused website and local search foundation built to help an owner-operated crew compete against national brands.
View projectSEO first. Website included when needed.
ICA is hired to create search visibility and qualified leads. If the current website prevents that strategy from succeeding, the right website is included with any plan, when you have no website or your current site limits the strategy.
Why the old model fails
A slow site, unclear service structure, missing location coverage, weak internal linking, poor mobile experience, and broken conversion paths can limit even strong SEO work. Sending a client away for another expensive build creates delay, divided accountability, and often another website that still was not planned for search.
The ICA approach
One strategy. One team. One outcome.
We decide what the market requires first. Then we optimize the current website or build the right one around the search strategy. The website is infrastructure for the SEO work, not a disconnected product.
Websites built for search
These are live service-business websites, planned around search demand, local visibility, and a clear path from visit to inquiry.
Roofing and exteriors - Houston, Texas
A conversion-focused website and local search foundation built to help an owner-operated crew compete against national brands.
View projectHVAC - Williamson County, Tennessee
Service and location architecture built around how homeowners search, with direct paths to call or text.
View projectConcrete coatings - Oregon, Illinois
A visual, conversion-focused website supporting the local SEO campaign that moved the company above national franchises.
View projectWhat can be included
Real businesses. Real search results.
Qualification
The website is included with any plan, when you have no website or your current site limits the strategy. If you already have a site, we optimize it and rebuild only if it is holding results back. No annual contracts. 90 days to prove it, then month to month.
No. The website is included when the existing site limits the agreed SEO strategy and the engagement qualifies. If your current site is strong, we improve it instead of rebuilding without a reason.
No. The website is included with any plan, when you have no website or your current site limits the strategy. There is no separate website design fee, but this is not a standalone website giveaway.
A new website is included with any plan when you have no website. We plan the pages, content, local signals, conversion path, and tracking together.
Yes. You own the website even if you decide to cancel. Every site also includes lifetime hosting and free SSL, and it is not taken down because an SEO plan ends.
No annual contracts. 90 days to prove it, then month to month.
We will assess your website, market, Maps visibility, competitors, and search opportunity before recommending a rebuild.
Get Your Free SEO AnalysisFree, either way
Starting a business or stuck with a site that never brought in work? We will design a concept and write the search plan before you spend a dollar.
Get Your Free SEO AnalysisFree design mockup
A real homepage concept for your business. New build or a redesign of the site you already have.
Free SEO strategy
A written evaluation of where you stand locally and the exact plan we would run to fix it.
No obligation
Yours to keep whether you hire us or not. No pitch deck, no contract, no pressure.