SEO case study
A local coatings company competing above national franchises
How Trinity Concrete Coatings combined a visual website, focused local SEO, and a direct estimate path to compete above national coating franchises.
- Trinity Concrete Coatings
- Concrete coatings
- Oregon, Illinois
The client
Trinity Concrete Coatings
Customers needed to see the finish quality, understand the service, trust the local crew, and request an estimate without friction. Search visibility had to overcome larger brand recognition.
Starting position
What had to change.
A local concrete coating crew without a digital presence strong enough to compete with recognizable franchise brands.
The strategy
- Lead with real finish and project visuals
- Build focused service and local-intent content
- Connect search landing pages to a clear estimate flow
- Use local relevance to compete with broader franchise authority
The work
Website, SEO, and local visibility under one plan.
Website work
A visual, conversion-focused website with service presentation and an integrated estimate request flow.
SEO work
Focused local SEO around concrete coating demand, website relevance, and pages built to answer the comparison questions customers bring to search.
Local and GBP work
Local signals and market relevance aligned with the website and estimate path.
Verified result
Ranked above national coating franchises for local-intent searches in the service area.
Testimonials
Driven by a performance mindset.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.
★★★★★
I went from buried on page two to the first result for the searches that actually bring me clients. The difference in call volume was immediate.
★★★★★
No templates, no runaround. They asked how the business actually runs and then built the site around that.
★★★★★
The automations alone paid for the project. Missed calls get texted back and quotes get followed up without me lifting a finger.
★★★★★
They rebuilt our site and got us on the map. We went from nobody calling to a steady flow of the right jobs.
★★★★★
Straight answers, fast work, and no filler. I always know what is being done and what it is doing for the phone.
★★★★★
We started with nothing online. Within a few months people were finding us on Google and booking pumping jobs.